Public Relations: An Introduction from Theory to Practice is the teaching material for the subject of Public Relations. It compiles some materials that meet the needs of various Public Relations practices and specialists of organization, office, family, industry, and school. Hence those will support the students of six semester who enroll themselves for the subject of Public Relations to understand the basic knowledge of Public Relations.
The materials get some various comments from the navigation of complex changing of digital media environment, Public Relations Professionals as Public Space, how the value of real Public Relations until the crisis happens, to how the success is built from relationship and communication. The materials also obtain fruitful reviews from Public Relations becomes fundamental management asset to succeed in our business or others, to brings fresh perspective and strategic vision to the stewardship of reputation with integrity. Additionally, the material has some comments as the remarkable compendium covers all the fundamentals and is guaranteed to become the go-to resource for PR professionals across the world and it is a book for real leaders facing real problems with real consequences. The book is also designed to lead the students to develop their knowledge and experience the job of Public Relations. Through the part in the book that is questions for discussion for each chapter, the students will answer and practice as the questions and instruction provided as well. The questions for discussion ask the students how well they understand the knowledge and share their opinion towards the knowledge they obtain from the book. Those also ask for the students to practice the knowledge as if they are supposed to be a Public Relations practices or specialists or professional of organization, office, family, industry, and school. Additionally, through practicing the role as public relations professional of family business, the students will have experience and skill to play the specific role of public relations professional of the family business who products batik Pamekasan to go global.