Language plays a crucial role in tourism advertising, shaping how destinations are perceived and influencing travelers’ decisions. Linguistic Features In Tourism Advertisements explores the linguistic strategies used in accommodation advertisements in Bali, revealing how language is crafted to attract and persuade potential visitors.
This book focuses on three key linguistic aspects: register, speech acts, and figurative language. It examines the situational context, linguistic features, and functional interpretation of accommodation advertisements, analyzing how register adapts to different audiences, how speech acts create persuasive messages, and how figurative language—such as metaphors, hyperboles, and personifications—enhances the appeal of promotional content.
By analyzing advertisements for hotels, resorts, and villas, this study highlights how Bali’s tourism promotions emphasize not only luxury and comfort but also cultural heritage, natural beauty, and warm hospitality. It uncovers the persuasive techniques that make accommodation advertisements effective in shaping travelers’ perceptions and preferences.
This book offers valuable insights for students, researchers, and professionals in linguistics, advertising, and tourism studies. By combining discourse analysis and tourism marketing, it provides a deeper understanding of how language constructs compelling narratives that influence the tourism industry.